SEO: discover how to reach the top positions in Google!

Appearing in the first results of Google is the goal of many professionals and business owners who act on the Internet. The reason is that being one of the first places of that tool means a real possibility of realizing business and, of course, generating income without having to invest a lot of money.

In this post, I’ve gather all the most important concepts and techniques to start working with SEO, whether as your business owner, a professional in the area of digital marketing services or just someone with the curiosity to learn more about the subject.

To understand and get to practice good SEO it is necessary to understand how these mechanisms work and how you can optimize your channels to appear in the top positions in the search result. Despite not being the only one, Google is still the most used search engine and, consequently, the most studied by marketing professionals.

The first result on Google pages, in general, receives 30% of the clicks of those who are looking for information or a solution. You can discover the positioning of your site and your competitors through Mozbar, an extension for Google Chrome that allows you to visualize in the SERP and within each site, what is the ranking in which you are. If you are hiring marketing consulting company then, they must consider all these steps for discovering the best way to get on good positions.

The organic search has the power to reduce the cost of acquiring a potential client since it is not necessary to spend money to position your site in the first results of Google. Instead, a lot of work and dedication are necessary; after all, your competitors will also fight to be in the first place! If your goal is to gain visibility for your brand/name, appearing on Google can also be quite interesting.

Google ranking factors

Currently, Google analyzes more than 200 ranking factors before privileging sites with the top positions in the SERP.

The main classification factors are, in order:

• Content
• Backlinks
• RankBrain

The content is what will answer the questions that the user places in the search, so it is the first and most important factor to be analyzed by Google when selecting the best results. It is essential that your content is relevant and as complete as possible for the user to answer their questions.

The backlinks are generated when other websites suggest your site as a reference on a subject. For Google, if a site trusts you to suggest it, it is because it considers you an expert person in a given topic and will take you into account when the results are displayed for users.

It should be noted that Google also takes into consideration the quality of these links, which means that the sites that indicate you must be equally reliable. If users use keywords to find information, it means that you need to identify which are the best and that combine more with your business. Thus, you connect with the intentions of your potential clients. Being very general terms, they have a high volume of searches and, inevitably, high competition, once the site that manages to position itself for a broad term receives a lot of visibility. This does not mean that this should be your goal.

The big suggestion here is to constantly study, take into account possible updates from Google and, of course, always keep consistency and consistency in your work.