5 AdWords Tips for Creating the Best Campaign of Your Life?

Does your marketing agency already use Google AdWords in its online marketing strategy to accelerate traffic volume and increase conversions and sales? How about some AdWords tips to do all this more assertively? Check out some Google AdWords tactics for beginners who want to know a little more about the tool and also advertise on Google's search network and partners.

 1- Set Your Goal

Before you can start advertising your brand, products, or services on Google AdWords, and other sponsored link tools, you need to set the real goals of the action. Your goals may be:

•  Make your brand better known
• Launch a new product or service
• Increase sales of a product or product category
• Win partnerships and investors

 2- Optimize Your Landing Page

When a user views and clicks on an ad, they do so because they have found something that caught their attention, and want to know more about it. The page to which the user will be redirected must match the clicked ad exactly, as the user expects to find what they are looking for immediately, without having to navigate to other pages on the site and, if not found immediately, will likely leave the site without performing the conversion.

 A landing page of a Marketing Agency is also an important factor used by AdWords to define ad quality scores. A good quality score results in a lower cost per click and better positions in search results.

One of the AdWords tips here is to optimize your ad's landing pages to be straightforward, complementing what was said in the ad, clearing user concerns, and also encouraging the expected action You can also create specific pages for your ads to fully optimize them to ensure better user experience.

 3- Know the AdWords Advertising Policies

Before you create your first campaigns, take time to study the AdWords Advertising Policies, this will prevent your ads from being disapproved and your account suspended.

 4- Account and Campaign Structuring

To keep your account organized, facilitate your optimizations, and better explore your ads, structure your campaigns by themes and products. This will give you ad groups and keywords that are directly related to your ads, which will also improve your quality score and, consequently, your position. When it comes to AdWords, tips never hurt, check out this example of structuring an account:

Campaign: Create a campaign for each site category you want to advertise. Also, create different campaigns for each targeting region.

Ad Group: Create an ad group for each product you want to promote.

Ads: Create 3 adoptions as an example to identify which one achieves the best performance.

 5- Target your campaigns wisely

There is no point in showing your ads to people who have no interest in the product or service you are offering, so you need to look at the forms of targeting available using this feature wisely.

Do an advanced search on Google and see who your competitors are in your region and try to find out the keywords associated with them.

But remember: Google AdWords campaigns are just one of the many digital marketing services actions you can use; there are several others, such as marketing automation, content marketing, and even email marketing campaigns. Learn how to make a very comprehensive digital marketing plan!digital marketing services